The Holy Grail of Globalizing Editorial Planning

Social networks and search engines have changed the behavior of Intel?s business marketing audience of IT managers who are� constantly searching for information and evaluating new technologies even when they are not purchasing them. As marketers, we need to engage with them on topics they care about and that are relevant to Intel on a [...]

Source: http://www.business2community.com/content-marketing/the-holy-grail-of-globalizing-editorial-planning-062670

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