Tuesday, 27 September 2011

Amazon?s Small Gamble

header2The news that Amazon's tablet was real was a great scoop, but not quite a shock to the industry. Bezos all but confirmed it months ago, and supply-line leaks had it coming in late summer, which was optimistic but not far off; the Fire will be arriving on Wednesday. One question I always had, though, was how Amazon would justify putting out this device when they've spent so long slagging the iPad as an e-reading platform? Simple: the Fire isn't an e-reader. Sure, you can read books on it, but its main function is acting as a wedge for all those sadly-overlooked Amazon services. Apple sells you on one platform then keeps on nudging you until you accept the rest. iTunes, iPhone, iPad, OS X, it doesn't matter which you do first, the point of the ecosystem is to make you use all of them. Amazon is trying for a similarly lateral play.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/axSwbuChLUM/

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