Sunday, 25 September 2011

Report: Intel may ditch the Atom brand name

And now for the eyebrow-raising rumor of the week: the folks at DigiTimes say they've heard from "industry sources" that Intel plans to rename its upcoming Cedar Trail Atom processor next year. If I'm reading this right, Cedar Trail CPUs are expected to launch under the Atom umbrella later this year, but they'll adopt a new brand name in 2012.

DigiTimes doesn't say what the new name will be, nor does it provide any hints, but the site does give us an inkling of Intel's potential motivation. ...

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Source: http://feedproxy.google.com/~r/techreport/all/~3/tn5F3SNDj1g/21700

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