A lot has been written about Groupon recently but have we missed the point? Rob Carter, Director at bookingbug.com, gives his opinion on the value of what they have achieved. Despite articles to the contrary, many think that Groupon is valuable and still has big potential. I agree, but wonder if my reasons are different. I think that their deep discount model is unsustainable as Groupon's longevity is reliant on repeat business. Much of what Groupon does is not new; deals, time-limits, coupons. What Groupon has done is more impressive than it may seem; Attribution. The biggest advance that Groupon has made is that it makes an online recommendation of an offline venue (a place). This again in itself is not new; tracking the success of that recommendation is. 
Source: http://feedproxy.google.com/~r/Techcrunch/~3/bHULxHdqYVo/
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